LAMBORGHINI ANNOUNCES structure modification IN R&D DEPARTMENT
Lamborghini Media Center
A very important organizational change is happening within the Lamborghini analysis and Development Department, with Maurizio Reggiani swapping his role of Chief Technical Officer for that of vice chairman Motorsport.
He hands over his inheritance to Rouven Mohr, who is departure his role as Head of Verification / Validation Whole Vehicle at Audi noble metal to require on the mantle of CTO at Lamborghini.
Maurizio Reggiani spent most of his stellar career in the supercar trade leading the R&D Department at Lamborghini. Now, he brings his experience and innovative vision to the motorsport division, that is developing a brand new strategic direction toward a additional property future.
Rouven Mohr has gained more and more crucial responsibilities throughout his career. He partially developed his spectacular expertise in Lamborghini, wherever he oversaw the event of the Aventador, Huracán, and Bos primigenius models as Head of Whole Vehicle Development before returning to Audi.
“Maurizio Reggiani has been behind each elementary call that has enabled this company to realize the nowadays records,” says Stephan Winkelmann, Chairman and chief operating officer of Lamborghini.
“His pioneering vision has given continuity to it’s DNA. Today, his deep and long expertise within the automotive field can support one amongll|one amongst|one in every of} the key strategic sectors, wherever we tend to aim to become additional and more protagonists.
At a similar time, we sky-high welcome Rouven Mohr, whose arrival comes at an important time of profound transformation for the company.
“LAMBORGHINI IS high leader Italia 2022”
For the ninth year in a row, the highest Employers Institute has awarded the “Top leader Italia 2022” award to Automobili Lamborghini.
The automotive giant’s welfare policies are well known. It strives to place its folks at the center of its strategy with explicit attention paid to the areas of well-being and variety & Inclusion.
The company’s signature it’s Feelosophy program, for example, is AN exclusive array of activities and initiatives aimed toward promoting worker growth and at caring for his or her physical and mental health.
“We are implausibly happy with this award,” aforesaid Umberto Tossini, Chief Human Capital Officer at Lamborghini. “Our company could be a stable reference of excellence in human resource management in our country.
Our aim is to confirm a sexy work setting for colleagues who commit themselves to the corporate’s success on a daily basis by tangibly performing on the standard of relationships, trust ANd equity.”
The award comes at an particularly vital time for Lamborghini, that is functioning on hiring and coaching plans which will span succeeding 10 years, following the “Direzione Cor Tauri” roadmap to steer the company toward electrification.
LAMBORGHINI PRESENTS: THE area KEY
Automobili Lamborghini enters the planet of NFTs (non-fungible tokens) with an design accessible via it’s area Key, an exclusive project developed with a still-undisclosed artist.
The characteristic part of the space-themed artwork could be a piece of advanced carbon fiber material which will boast of an improbable journey: It is sent the sample to the International satellite in 2022 as a part of a joint analysis venture.
Once strolling back from space, the composite became part of the area Key. This distinctive object is restricted to 5 units, every of that is linked to AN exclusive digital design by a similar artist, accessible via the QR code found on the backside.
This spellbinding endeavor was developed in cooperation with NFT PRO™, a white-label NFT answer for enterprises. Full details concerning it’s area Key project can become obtainable over the forthcoming weeks, as well as the artist’s identity and knowledge concerning the auction.
NEW SALES RECORD IN 2022 FOR LAMBORGHINI
In 2022, Automobili Lamborghini recorded its best sales results ever, with 8,405 cars delivered worldwide. A winning growth strategy created it so sales were up by 13% compared to 2021, delivery a double-digit growth all told 3 of it’s macro-markets: America (+14 %), Asia Pacific (+14%), and EMEA (+12%).
The models that contributed to breaking the sales record were the Bos primigenius Super SUV, with 5,021 units delivered, the V10-powered Huracán, with 2,586 units delivered, and therefore the V12 Aventador, with 798 units delivered.
The uncomparable record came once a difficult biennial amount for all industries, marking it’s ability to thrive even throughout troublesome times.
“This record has provided confirmation of 3 things for U.S.A.: the solidity of our strategic plan, our brand’s outstanding international reputation, additionally the} exceptional expertise and diligence shown by our dealers, who have continued to speculate aboard us at a challenging, unsure time,” says Stephan Winkelmann, Chairman and chief operating officer of Automobili Lamborghini.
2022 is appearance promising for the brand, with a considerable order portfolio already covering virtually the whole production planned for the year.
LAMBORGHINI LOUNGE NYC WELCOMES THE COLLEZIONE AUTOMOBILI LAMBORGHINI
Collezione Automobili Lamborghini presents within the Lamborghini Lounge NYC its off-the-rack menswear assortment for the primary time at big apple Fashion Week this year.
The lounge could be a 420 square metre (4,520 sq. ft.) area designed to showcase the Fall/Winter 2018-19 collection of superior and practical menswear. piece of furniture from the Authentic Living collection designed by Karim Rashid – ensuing from the collaboration between Automobili Lamborghini and Riva 1920 – enhance the Lounge and facilitate to make a personal and opulent atmosphere.
A client service hall dedicated to the new Bos primigenius and complete with a projection area for screenings and live streaming displays provides shoppers with exclusive access to complete initiatives, news, and company history.
The Lounge embodies Lamborghini values and provides customers with a full suite expertise that’s each intimate and customizable, thereby facilitating a private affiliation to the brand and it’s lifestyle.
The 2018-19 Fall/Winter Collezione Automobili Lamborghini consumer goods line was created with a similar visionary approach that Automobili Lamborghini takes once making innovative cars. obtainable things embody a windbreaker jacket, carbon composite parka, supercar jacket, wool-tech blazer, wool jacket, field jacket, soft shell jacket, techno sweatshirts and animal skin touch-screen gloves. every off-the-rack piece combines technology with vogue and options qualities like weather resistance, high performance, and breathability.
GRAND gap OF LAMBORGHINI Austin
Automobili Lamborghini America debuted its newest business in Austin, Texas, with a grand opening celebration at the new Lamborghini Austin showroom. Lamborghini Austin formally opened its doors to the general public with the all-new Bos primigenius SUV model on display.
The exclusive inaugural event enclosed group action by Automobili Lamborghini’s Chairman and Chief govt Officer, Stefano Domenicali and Automobili Lamborghini America’s Chief operational Officer, Alessandro Farmeschi, who were joined by it’s Austin’s dealer principals, native customers and VIPs for a special ribbon cutting ceremony.
“Austin could be a key location in it North America’s strategy to any strengthen our position within the preferred marketplace for it rounds the globe,” aforesaid Domenicali.
“This town is recognized for its first motorsports events and that we price Lamborghini Austin’s commitment to our complete that’s on the cusp of exponential growth and are honored to welcome them to our family of dealers”.
The new appointment of Lamborghini Austin brings the Automobili Lamborghini America dealer network to thirty 3 retail points in the U.S. as the complete pinpoints targeted areas for growth in anticipation of the Bos primigenius’s arrival.
Automobili Lamborghini recently declared record sales performance for 2017, increasing worldwide sales by 10%. The us remains the most important single market with 1,095 units sold-out last year.
the corporate is increasing its sales volume with the launch of the new Bos primigenius Super SUV, because of arrive within the U.S. late summer. The Urus options a V8 twin-turbo engine that delivers 650 HP and a most speed of a hundred ninety MPH.
The introduction of world’s quickest SUV reflects the ascension of the Italian automaker’s lineup and brings a few substantial increase within the company’s production capacity.
The new Austin shopfront and repair center is found at 4108 North Lamar Boulevard. Well positioned North of Austin’s active downtown space as it accelerates its model expansion. Lamborghini Austin supplys a 360-degree retail expertise to represent it’s distinctive and latest vision.
Obvious lit exteriors offer pure, trendy and progressive exterior design. The new retail location options a poster Personam customization area, Automobili it’s Accessori Originali, Collezione attire and accessories and therefore the full vary of it’s models.
LAMBORGHINI SELEZIONE: CERTIFIED PRE-OWNED PROGRAM
On Feb 2019, Automobili Lamborghini launched the Selezione Lamborghini Certified Pre-Owned program, a brand new comprehensive certification project for pre-owned automotives sold-out through the licensed it’s Dealer and repair Center network worldwide.
To be a part of the program, the car should have undergone frequently maintenance similarly as passing a comprehensive list of over one hundred fifty checks covering each exterior and interior options of the car, mechanics, electronics, tires, rims and brakes.
Solely a top of the range Lamborghini is a Selezione car, excellent in its desoxyribonucleic acid and each detail: a pre-owned Lamborghini could be a treasure anticipating a brand new owner which will offer to the vehicle an unexampled and extraordinary life. It’s a new chapter of the exciting and distinctive it’s life.
Able to get your pre-owned Selezione? currently it’s very simple and fast because of the precise it’s pre-owned automotive locator, the official virtual panopticon providing visibility to the worldwide it’s pre-owned offer.
LAMBORGHINI UNICA APP: A WORLD OF distinctive SERVICES AND CONTENT
From managing your service appointments to picturing your next Lamborghini or participating in exclusive events: something you wish to form your Lamborghini expertise even richer and additional exciting and connected than ever is in your hands because of the Lamborghini Unica app. Request your login credentials from your dealer or contact it’s client Service: customercare: bizproud.com
LAMBORGHINI MEXICO’S SPECIAL EDITION MODELS
In celebration of its ten-year anniversary, Lamborghini United Mexican States unveils four special edition Huracán EVOs, designed by the brand’s distributor in Mexico, Grand Chelem, and Ad Personam, it’s exclusive customization program.
The observance models represent four key themes in Mexican culture: Vita (Life), Morte (Death), Sogno (Dream) and Tempo (Time). They were designed employing a large array of colours and finishes, and a function plaque figuration every theme is appendant on the vehicle’s firewall.
“The four special edition models designed in conjunction with the brand’s Ad Personam program gift the endless prospects obtainable to customers once configuring their own Lamborghini vehicle,” aforesaid Federico Foschini, Automobili Lamborghini Chief selling and Sales Officer.
The special edition models of the Huracán EVO can before long be displayed round the most loved monuments of United Mexican States City, wherever the primary Lamborghini panopticon within the country opened in 2010.
Special Edition Models
Edición Vita – The series’ flagship model, symbolized with the symbol of AN eagle, celebrates freedom and therefore the successes in life, perpetuated during a motif that exalts the national values of Mexico and Italy. it’s coloured in a special shade of Verde Hydra (green) and Oro (gold) accents representing life and nature.
Edición Morte – Symbolized by the emblem of a skull, the Lamborghini Huracán EVO Morte Edition celebrates the experiences that prepare U.S.A. for the journey between life and death. each the inside and exterior of the automotive are dominated by the colour combination of Blu Astraeus (blue) and bimetallic bronze.
Edición Sogno – Commemorated with a plaque of a two-headed dragon, the Lamborghini Huracán Sogno Edition celebrates dreams with a combination of fantasy and reality that offer color and desiring to life. The Blu Symi (blue) color and Oro (gold) highlights gibe the legendary creatures seen in Mexican people art.
Edición Tempo – The Lamborghini Huracán EVO Tempo Edition celebrates the decade-long partnership between Lamborghini and Mexico. A plaque of a snake represents the reinvention of the self by the shedding of skin.
A matte Nero Claudius Caesar Drusus Germanicus Nemesis (black) exterior is accentuated with Bronce Metálico (bronze) underlines, whereas the inside options preponderantly dark hues with bronze accents round the seats, trim and stitching.
ART Basle MIAMI: LAMBORGHINI AT THE WOLFSONIAN-FIU deposit
Lamborghini is proud to gift the exhibition entitled “Lamborghini Countach: future is our legacy” at the Wolfsonian-FIU Museum, as a part of Art Basel Miami.
The exhibition focuses on the Countach model, from the 1986 record 5000 QV to the spanking new Countach LPI 800-4 bestowed in 2021, the second step in Lamborghini’s hybrid strategy and one among the bold aims of the Direzione Cor Tauri programme.
Guests will expertise the company’s holistic approach to property and therefore the development of it’s style first-hand, with an outline of this painting model through the years.
“By delivery the past into the present, this exhibition demonstrates however, it has forever pushed the boundaries of chance and continues to try and do thus nowadays with its bold electrification plan”, says Stephan Winkelmann, Chairman ANd chief operating officer of Automobili Lamborghini.
The exhibition that includes the 1986 Lamborghini Countach record 5000 QV runs till fourth December 2021.
LAMBORGHINI WINTER ACCADEMIA LEAVES ITS MARK IN North American nation
Driving a Lamborghini could be a thrill that few get to experience. however it’s an excellent additional extraordinary achievement to command a Lamborghini at speed over a frozen lake deep inside the forests of Canada.
This March, an exclusive cluster of householders traveled to Lake Sacacomie to look at and enhance their driving capabilities throughout Winter Accademia 2018.
Isolated between urban center and Quebec, Lake Sacacomie provided each the genuinely rustic accommodations and therefore the setting for a one-of-a-kind racecourse designed completely for this year’s event.
Once guests arrived to building Sacacomie, they started Winter Accademia in high-speed fashion with a ride-along night drive with Lamborghini Squadra Corse instructors. Afterwards, everybody was welcome with a personal cocktail reception and function dinner to mingle with fellow homeowners and experience the thrill of what was to come.
Following a quiet night’s sleep, guests enjoyed breakfast and a short presentation preceding driving exercises atop the frozen expanse of Lake Sacacomie, as well as a full-course slalom, drifting, and track-lapping underneath the steerage of Lamborghini Squadra Corse instructors.
Throughout their sessions, attendees pushed their driving limits, similarly as those of the Huracán Performante and therefore the Aventador S automobile on a thirty six in. layer of frozen ice.
Additionally to such exhilarating driving challenges throughout the three-day sessions, Lamborghini elevated every program with distinctive outside excursions. whether or not it had been riding on the rear of a dog sled or athletics through the Canadian woods on a snowmobile tour, it ensured that every guest enjoyed AN unerasable experience.
It plays host to each Winter and Track Accademia programs, and every event is exclusive and unmatched in both its status and its endocrine rush.
“LAMBORGHINI UNICA”: THE client APP FOR AN ALL-NEW LAMBORGHINI expertise
28 September 2018
Automobili Lamborghini bestowed “Lamborghini Unica”, its spick-and-span customer app, throughout Dreamforce 2018, the leading event for client expertise Innovation and Transformation control in San Francisco from twenty five to twenty-eight September.
Developed together with Salesforce, the worldwide leader in client Relationship Management, Lamborghini Unica represents a digital evolution of client experience. It delivers a personalised customer service that goes hand in hand with the complete values peculiar to the Sant’Agata Bolognese company.
Homeowners will manage their vehicles and obtain an unexampled glimpse at it’s way through experiences, news and events before anyone else, and gain access to special contents that solely registered customers can enjoy.
Options embody period of time photos documenting the assembly standing of the new Lamborghini Urus, and exclusive previews of it’s recent models, as was the case with the latest Aventador SVJ, shown on it’s Unica twenty four hours before its official unveiling throughout Monterey automotive Week last August.
“At Lamborghini, we are targeted on making innovative product that stand the take a look at of your time whereas upholding the unreproducible character of Italian culture,” aforesaid Federico Foschini, Chief business Officer of Automobili Lamborghini.
“Experiential excellence is additionally within the detail, and that we selected Salesforce to create outstanding digital experiences for our customers that hold faithful our brand.”
LAMBORGHINI: CARBON FIBER DEVELOPMENT IN twelve STEPS
One among the key parts that make Lamborghini AN absolute leader within the automotive trade is that the innovative development and application of light-weight carbon fiber materials. Since 1983, in fact, the employment of composite materials has systematically been one among the key strengths of it’s products.
Let’s retrace along this extraordinary story in twelve steps.
- 1983: the primary carbon fiber chassis paradigm made
The Countach Evoluzione was the first Lamborghini model to use composite materials. within the same year, the first in-house composites department took shape, started up because of the ability developed on the first carbon fiber and Kevlar elements of the Boeing 767. - 2007: collaboration with the University of Washington began
The collaboration with UW marked a very important turning purpose within the development of out-of-autoclave RTM technology, which might become the premise for the monocoque of the longer term Aventador. - 2008: initial collaboration agreement with Boeing signed
With this agreement, Lamborghini began learning the crash behavior of composite materials and implementing technologies, processes and ways of simulation and characterization specific to physics and therefore the part industry. - 2010: launch of cast Composites® technology
This specific patent gave rise to the thought of the Sesto Elemento supercar. within the same year, the Lamborghini production web site inaugurated a plant dedicated to the assembly of elements in composite materials, that alternates between automatic production phases and phases of exactness craftsmanship. - 2011: debut of the new Aventador record 700-4
Built with a novel structure, the Aventador was the primary Lamborghini model created entirely of carbon fiber. The innovative monocoque, made with “RTM-Lambo” technology, warranted a chassis consideration simply 229.5 kilogram and made-up the wave for a way forward for in depth experimentation. - 2014: TÜV certification for the repair service
Lamborghini’s repair service for carbon fiber cars obtained certification for the necessities of accountability, traceability, reliability, promptness associated accuracy of the service provided, following an audit conducted by TÜV Italian Republic experts. - 2015: Carbonskin® is born
Another exclusive Lamborghini patent dropped at life was Carbonskin®, an innovative material that gives not solely weight savings however conjointly distinctive aesthetic characteristics admire the natural feel of carbon fiber, the three-dimensional effect, and a softness that’s at once perceivable to the touch. - 2016: the new laboratory dedicated to carbon fiber research
The Advanced Composite Structures Laboratory (ACSL) was inaugurated in Seattle, operative as associate external entity from it’s headquarters and chargeable for finding out the new potentials of carbon fiber. - 2017: research launched with Houston Methodist analysis Institute
It placed its experience at the service of medication during this project that specialize in studying the biocompatibility of composite materials utilized in prosthetic implants and body covering devices, with the aim of characteristic new materials that might be lighter, higher tolerated by the human body, and additional sturdy over time. - 2019: the primary tests in location
It became the first carmaker within the world to initiate analysis on carbon fiber materials aboard the International orbiter (ISS), finding out the response of 5 totally different composite materials to the intense stresses induced by the space environment. - 2021: debut of the Lamborghini Essenza SCV12
The Essenza SCV12 became the first vehicle on the market with carbon fiber roll cage approved in line with FIA Hypercar safety standards. This extraordinary action was the results of it’s thirty years of expertise in the study and application of composite materials in the automotive field.
- Today: property and waste utilisation
It has continually been responsive to the environmental sustainability of its production processes. the selection of specific production technologies currently makes it doable to cut back energy consumption and material waste, that is reused in alternative applications on this cars, with a read to making sure the real circular sustainability of carbon fiber.
